Present for the last ten years in the Brazilian market, the brand Lua Luá has forged their success thanks to their creative offer of sleepwear and loungewear for the whole family! In November 2014, Michele and Daniela, the two sisters behind the brand, unveiled their first concept Lua Luá boutique. The store was designed by architect Tamara Gevaerd Gomides in the heart of the Balneário Camboriù shopping complex in Santa Catarina.

In 2011, Patrycja Lewicka and Joanna Grunt opened their first “boutique-atelier” dedicated to bra fitting in Rome. In 2017, the concept came to Italy’s fashion capital, Milan!

After the opening of the mono-brand franchise store Opium, Julia Serdyuk decided to embark on a new project. Welcome Sweetsss, a completely new concept store where the entire range and atmosphere is shaped by a unique idea

When it came to naming her boutique, owner, Darcy Pentel was inspired by ancient Greek mythology’s beautiful and alluring Sirens who distracted sailors with their enchanting songs.

In the next edition of the magazine, we have an exclusive article about Chantilly Lace – the store where everybody knows your name. To follow up, The Best of Intima Edit brings you our full interview with store owner, Larisa Olson.

In Paris, two steps from the famous Place Vendôme, the first mono-brand Vanity Fair lingerie, and swim boutique opened on September 2nd, 2017. To create this new space, Joëlle Pellegrin, President of the Vanity Fair Brands Europe group, called upon renowned architect Didier Lefort.

Hanro of Switzerland has just opened their second U.S. location in the heart of Beverly Hills, California in December, 2017.