The Best ofIntima & Swim Edit
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2 April 2026
most beautiful stores
Lajet Lingerie, The Netherlands
2 April 2026
In Zwolle, this confidential address transforms buying lingerie into a privileged moment, where personalized advice, the time devoted to each customer, and a subdued atmosphere mark an experience decidedly set apart.
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27 March 2026
News
Chantelle Reframes Its Archive Through the Lens of Renaud Cambuzat
27 March 2026
A visual series tracing the evolution of lingerie through a contemporary lens
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26 March 2026
Fashion
Primadonna rethinks shapewear with a modular approach
26 March 2026
A new generation of products designed to adapt to different uses and body types
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5 March 2026
Retail
Lace by Louise Opens a Third Location
5 March 2026
In March 2025, Lace by Louise proudly opened its third boutique at the Shoppes at Zion Mall, located at 250 Red Cliffs Drive, Suite #7, in St. George, Utah.
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9 October 2025
News
Skarlett Blue’s first-ever NYC Pop-Up
9 October 2025
Two days only in the West Village
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30 September 2025
Retail
Darlin’s outstanding new home
30 September 2025
When the lease ended in Nashville’s Wedgewood Houston neighborhood, owner Kathryn McGinnis-Jacobsen decided to move Darlin’ Lingerie to Germantown, inspired by customer feedback that praised the store but found the previous location inconvenient.
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9 September 2025
Fashion
Bodies by Simone Pérèle
9 September 2025
Bodies is a new line of shaping lingerie designed to celebrate curves, not erase them.
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2 September 2025
Fashion
Anita Since 1886 S/S 2026
2 September 2025
Essentials, the ultra-comfortable line with a modern, minimalist style is getting an upgrade for Spring/Summer 2026 with fresh innovations.
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2 September 2025
News
Intimately Africa A lingerie market in full transformation
2 September 2025
Long confined to the private sphere, the women's lingerie market in Africa is now undergoing a multi-speed transformation. Caught between deeply rooted traditions and a growing appetite for modernity, women’s underwear is not just a story of style: it reflects the social, economic, and cultural shifts of a diverse and evolving continent.
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30 July 2025
Retail
From Poland to Passion: Tutti Bellissima
30 July 2025
Rooted in heart, built for every body
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30 July 2025
News
Claire Masson Takes the Helm at Aubade
30 July 2025
After nearly 25 years of experience with the French brand in roles including Head of Marketing, Creative Direction, and R&D, Claire Masson is succeeding Dave Müller, who oversaw the transition.
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