A summer wardrobe defined by lightweight fabrics and relaxed silhouettes

The United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman… six dynamic markets united by one key trend: the emergence of a young, discerning, and digitally connected female consumer eager to invest in quality. 

Aged between 45 and 65, more than 42 million women in the United States and around 4 million in Canada hold remarkable influence across fashion and lingerie, forming one of the most powerful and discerning consumer demographics in North America.

Founded in 1991, the brand reflects the long-term evolution of fit and comfort in modern lingerie.

Presenting Zero Feel Air : For Spring/Summer 2026, this new range blends a modern look with an ultra-lightweight feel.

For Spring/Summer 2026, EasyMove Zip is introducing, the perfect partner for low-impact sports.

With its delicate floral lace and elegant all over mesh available in soft wild rose or classic black, the brand's Suzette line exudes Parisian charm.

Welcoming Joy, a new launch for Spring/Summer 2026 and Louisa Bracq's first-ever cotton line.