Paladini Italy

Milan's fashion district has an exciting new arrival. Paladini has opened their new boutique on Via Verri, in the very center of the city. After four years of an extremely successful shop-in-shop strategy throughout several department stores, this is a natural step for the Paladini brand. The move to Milan's famous fashion quarter marks a key step in Paladini's strategy to reinforce its image as a luxury brand but it also serves as a reminder of Paladini's deep roots in the Italian tailoring tradition. At the beginning of the 20th century, only a stone's throw away from the new site, behind Piazza Della Scala, the Paladini family crafted fine corsetry and trousseaux for the Milanese gentry. The prestigious new location of the store is enhanced by its beautiful facade, designed by art-deco master Piero Portaluppi. The revival of tradition is a theme evident throughout the store as traditional double-shop windows and black marble floors are mixed with contemporary features including light parquet flooring and white lacquered walls. The old and new combine to create the illusion of depth and volume throughout the store, while the soft color scheme allows the products on display to take center stage. In addition to lingerie and nightwear, for 9 months of the year, the boutique will have a dedicated beachwear section, starting from November with a Cruise Collection. Thanks to the "VIP Room", with its two spacious changing rooms, clients can choose to shop in total privacy and comfort. Paladini's new home has been designed to be multi-functional: during fashion week, international buyers will be welcomed here and the communication and press team will use it as a coordination base, whereas, the upper floors of the large space are already being used as the Paladini showroom and brand headquarters.


Sales Area: 861 sq. ft. of which 538 sq. ft. are dedicated to sales