JOE JONAS is the New Face of Guess Underwear

Together with Guess Girl Charlotte McKinney, Joe Jonas, the singer, musician, actor and social influencer, stars in a series of seductive images which showcase both the latest women’s lingerie collection and the new line of men’s underwear, Hero, which is set to launch in February 2017. In 2005, Jonas formed pop-rock band the Jonas Brothers (17 million albums sold worldwide) with his brothers Nick and Kevin and a few years later, started his acting career by starring in multiple films and TV shows on The Disney Channel. Then in 2015, he returned to the world of music as the lead singer of DNCE, who’s hit single ‘Cake by the Ocean’ went double platinum.
With 8 million followers on twitter, 5 million on Facebook and 4.5 million on Instagram, Joe Jonas is a much-followed social influencer. Directed by Paul Marciano, Chief Creative Officer and Executive Chairman of the board, Guess’ new campaign was shot by Yu Tsai, one of the most requested fashion and celebrity photographers in the world. The new images will be released at the start of March 2017 in top fashion and lifestyle magazines, on www.GUESS.com, in Guess stores, outdoor media, online and on the brand’s social media.